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About us

Story

It all started with one simple bet between husband and wife...

Emily, a mother of two energetic toddler boys (and now another newborn boy), asked her husband if she could buy a new purse—one that she could use as a diaper bag. But when her husband asked why she didn’t just use her regular diaper bag, she explained the frustration so many moms know too well.

She was tired of lugging around a huge, bulky backpack just to grab a few wipes and snacks while running errands. She wanted something sleek, something stylish—something that felt like her.

That's where Higton was born. Emily's husband took the challenge to make exactly what she wanted, a diaper bag that didn't look like a diaper bag, but more functional than a purse could ever be.

At Higton, we believe that moms shouldn’t have to choose between style and practicality. Our bags are designed for the modern mom—one who wants to feel confident, put-together, and ready for anything life (and toddlers) throw her way.

From a Garage to the World

Higton started as a family effort, with every detail carefully considered—materials, designs, features—everything made to simplify mom life. Our very first orders were packed in our garage, with even our 2- and 4-year-olds sticking labels on boxes. Today, we’ve grown to shipping our products worldwide, with over 75 million organic views online.

But one thing hasn’t changed: We’re still a family-first brand. And when you join Higton, you’re not just a customer—you’re part of the Higton family.

Our Mission

We believe that motherhood should feel simple, clean, and effortless—without sacrificing personal style. Every Higton product is made to help moms feel more like themselves while making life easier, more organized, and just a little more stylish.

The Future of Higton

We’re just getting started. From selling to friends and family to shipping all over the world in under a year, our mission remains the same: Create more products that make moms' lives easier and help them feel truly like themselves.

Higton isn’t just a brand—it’s a movement. A movement of moms who refuse to settle for bulky, impractical bags and choose style, elegance, and simplicity instead.

Welcome to Higton. You belong here.